Back-end operations for live sellers

You buy and sell.
We build the back end.

Buying and selling grow your shop, so that's where your time should go. Purser sets up everything behind the stream with you, from Seller Center to shipping to profit after fees, then teaches your team to run it.

Built by an operator who ran a TikTok Shop's back end day to day. Now taking our first pilot shops.

7 systemsset up behind your stream
6 weeksto a shop your team runs without us
1 dotthe Purser Check, earned at the end
LIVE1.2k
kicksdailyW
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jt_23bid
Jordan 4 Retro · 10.5
$148
SOLD
Your back endWeek 2 of 6
  • Seller Center setupYours
  • Shipping routineTaught
  • Account healthTaught
  • Customer service repliesSet up
  • Inventory trackingSet up
  • Profit after feesAudit
  • Stream setupAudit
5/7Set up
3/7Taught
1/7Yours
How the six weeks move. You keep selling the whole time.audit → set up → taught → yours
Why Purser

Two things grow your shop. Everything else is the back end.

Buying and selling are your highest-leverage work. The back end matters just as much to keeping the shop alive, so we build it with your team and set it up to run without eating your hours.

Your hours
Buying
Selling

Finding product, pricing it, and going live. The work only you can do.

What we set up and teach your team
  • Seller Center setup
  • Shipping routine
  • Account health
  • Customer service replies
  • Inventory
  • Accounting and profit
  • Stream setup

"Once you see how much the back end matters, you'll want it done right. That doesn't mean you should be the one doing it."

What we run · seven systems

Everything behind the stream, set up with you and taught to your team.

Not just shipping. Every part of the back end that keeps a TikTok Shop healthy and profitable. We build each one with you, show your team how to run it, and check in until they do.

01

Seller Center setup

Business info, payouts, logins, return policy, shipping settings and staff access, set right from day one.

02

Shipping routine

Your label tool, packaging and pickup set up, plus a step-by-step routine your team follows to stay inside TikTok's 2-business-day window.

03

Account health

What TikTok scores you on and the daily checks that keep late dispatch, cancellations and tracking clean.

04

Customer service replies

Ready-to-send replies for shop chat, refunds, reviews and appeals, and a routine for answering every chat within 24 hours.

05

Inventory

A tracking system that matches the shelf, plus SKU-tagged bags so every sale on stream is easy to find.

06

Accounting and profit

A workbook that tracks every fee, label and supply cost, so you know what each stream actually made.

07

Stream setup

Back wall, lights, phone stand, inventory layout and live listings, plus coaching on running a better show.

Your playbook, written for your shop.

Every system comes with the routine, the templates and the training to run it.

Apply
Not another agency

Agencies rent you an operation. We build you one.

Most TikTok Shop agencies supply hosts, studios and ads on a monthly retainer or a share of your sales. That works, until you stop paying. Purser builds the back end inside your shop so it keeps running after we're gone.

QuestionTypical agencyPurser
Who does the workTheir hosts and staffYour team, trained by us
What they focus onContent, hosts, adsEverything behind the stream
How you payRetainer or share of sales, extras often billed separatelyFree pilot, then fixed plans
What you own afterAccess while you payYour systems, playbook and routines
When it endsIt stopsYour team keeps running it
Who it's for

Three ways in.

Moving over

Whatnot sellers starting on TikTok

You already have the audience and the product. TikTok's rules, scoring and payouts work differently. We set it up the TikTok way from the start.

Starting or restarting

New and dormant shops

A brand-new shop or one that's sat idle for months. We check every setting, reset what's stale and get you live fast.

Going live

Stores adding live selling

Card shops, sneaker stores and boutiques with inventory and a following. We build the online side from setup to first stream.

The quiet costs

The selling is rarely the problem. Everything after it is.

These cost money without anyone noticing, and some of them can cost you the account. We cross them off one by one.

01Orders shipped lateAccount Health points that stay on your record for 180 daysFixed
02Slow replies to buyersUnder 90% answered in 24 hours gets a warningFixed
03Refund requests left sittingTikTok approves them for the buyer if you don't answerFixed
04Inventory that doesn't match the shelfOverselling, lost stock, cancelled ordersFixed
05No idea what you made after feesBig sales nights that don't actually make moneyFixed
The night shift

The stream ends. Your team's routine starts.

This is the after-stream routine we build with you and teach your team to run, from the last order to the morning check.

9:41PM
Last order comes in.
9:41 PM

Last order in

The streamer wraps. Anything to pass on, like a numbering mistake or a return request, gets noted now.

10:40 PM

Labels printed

About an hour after the last order. Orders synced, labels bought at the cheapest rate, packing slips out.

11:30 PM

Packed and checked

Every slip matched to its label and item. One label per package, no tracking number used twice.

8:00 AM

Morning check

Account health, buyer messages and refund requests handled. Yesterday's packages confirmed scanned.

Within 2 business days

In transit

Every order moving inside TikTok's shipping window, so your Late Dispatch Rate stays low.

How it works · four plates

We fix it with you, teach your team, then hand you the keys.

We're not a hired operator you'll depend on forever. We build the systems with you and teach them until your team runs them without us. You keep running the shop the whole time.

I
The AuditWeek 1Your starting numbers, recorded. A short list of what's costing you most.
II
Fix it with youWeeks 2–4Daily routine, shipping workflow, inventory and profit after fees, set up together.
III
Teach your teamWeeks 4–5Whoever runs the shop learns the routine until they can do it without us.
IV
Hand you the keysWeek 6Numbers compared to day one. Every system handed over.
The Purser Check
In a gallery, a red dot means sold.
Here it means checked.

You earn it when your shop hits the goal we set together and your team runs the system without us. It's earned, not bought.

From our first pilot

A shop that sat dead for months, live again in days.

2–3months

Dormant before we started. Logins, finances, shipping settings and account health checked and reset.

3days

From restart to the first live stream, set up in person: back wall, lights, SKU-tagged bags.

<5min

From the last order to every label printed and every order waiting for pickup.

Apply for a pilot spot
Who's behind Purser

Built from running a shop, not reading about one.

Before Purser, our founder ran the day-to-day of a TikTok Shop live-selling business: streaming, shipping, customer service, accounting and account health. Purser is the system built doing that work, written down and set up for your shop.

Sourcing and selling were the owner's job. Everything behind the stream was ours. That's the split Purser is built around.

The pilot

Six weeks. Free. For our first shops.

At the end of week six you choose whether to keep going on a paid plan. No obligation.

Admit one shopIn return, we ask for
  1. Access to your numbers so we can measure real results.
  2. Permission to share the results as a case study.
  3. A testimonial if you're happy with the result.
  4. Two referrals to sellers we could help.
  5. Showing up: one session a week and the tasks in between.
Starter

Do it yourself

The playbook, ops workbook and course videos, self-paced.

One-time · pricing soon
Guided

Do it with us

Starter, plus a setup call, weekly performance calls and message access.

Monthly · pricing soon
Hands-on

We work inside it

Purser inside your operation as a second operator until it runs without us.

Setup fee + share of revenue
Questions

Before you apply.

Don't see yours? Message @joinpurser.

Do you pack and ship orders for me?

No. We set up your label tool, packaging and routine, then teach your team to run it so every order goes out inside TikTok's 2-business-day window.

Will you answer my customers?

Not right now. You get ready-to-send replies for shop chat, refunds, reviews and appeals, plus a routine for answering within 24 hours. A done-for-you option may come later as an add-on.

Do you find products or make my content?

No. Sourcing, selling and content stay yours. We review your costs and margins, coach your streams and share what keeps an account growing.

I sell on Whatnot. Can you help me start on TikTok?

Yes. TikTok scores your shop, pays out on a different schedule and has its own rules for lives. We set it up the TikTok way from day one.

Do you need my password?

No. You add Purser as a staff user in Seller Center, and you can remove that access at any time.

How much time does it take each week?

One working session a week, plus the tasks we agree on in between. Your team runs the routines; we check in until they can do it without us.

What does it cost?

The pilot is free for our first shops. After week six you choose whether to continue on a paid plan, with no obligation. Pricing is announced once pilot results are in.

Apply

Tell us about your shop.

Fill this in and we'll turn it into a message you can send us. Pilot spots are limited.

Instagram and TikTok@joinpurser
Emailjoinpurser@gmail.com

Your message gets copied so you can paste it into a DM to @joinpurser or an email.